Start the year right with a law firm marketing plan Year-end can become a whirlwind of both personal and professional obligations, and it’s easy to let some business functions slide during this season. However, to start the new year on a strong footing, it pays to update your law firm marketing plan. For an independent [...]
To attract new, quality clients, you must focus on law firm marketing best practices If you are hoping to add to your small law firm's client roster in 2018, you must invest some time and money in marketing. You don't need a big law firm budget, but you do need to follow some law firm [...]
Using LinkedIn for small law firms There are a number of ways for independent lawyers to build a network. Using LinkedIn for small law firms can be a great way to build business. A social network can be active without producing much value. Truly valuable networks: Generate new business opportunities Support marketing momentum by continually [...]
Modern law clients are tech-savvy and looking for certain things Landing on a potential client's radar is the first big step toward attracting new business. In the past, that might have meant a yellow pages listing or a billboard ad, but modern law clients are looking elsewhere. Marketing to modern law clients Ideally, you want your [...]
Marketing a small law firm doesn't have to be complicated or expensive When you are building a boutique law practice, marketing must be a top priority. When you run your own firm, you are no longer just a lawyer: You are a business owner. You must think about how to stay competitive and how to [...]
Three elements to include in your small law firm blog Blogs help clients find attorneys, and a small law firm blog can help you stand out from the competition. A well-designed blog that draws in the reader is more memorable to potential clients than a static website with no useful information. Any small law firm or independent lawyer starting [...]
How small law firm social media fits into your law practice Marketing an independent law practice is an important aspect of client interaction. Social media is an easily accessible tool where you can interact with potential clients, exchange information and market your law business. When setting up your small law firm social media profiles, consider: It's [...]
For a small law firm to grow, finding law clients is paramount It can be hard to establish yourself as independent lawyer or small law firm. Finding law clients can be a lot of work, but the harder you work, the better off you will be. Here are some tips: Establish a niche It can [...]
Market a small law firm using the right social media tools If you're using social media and a website to market your law practice, you're doing great work. However, if you're not also using the website Yelp as part of your online marketing arsenal, you're missing out. Yelp is an extremely popular way to search for local services, [...]
