Legal Marketing

Elevate Your Law Firm Brand

2020-01-22T14:25:40-07:00January 22nd, 2020|Legal Marketing, Legal Resources and Articles, Small Law Firm|

A law firm brand will help you focus your practice and attract new business Unlike other types of businesses, most law firms don't invest a lot of time in creative naming strategies. You hang a shingle with your last name, and perhaps the name of your partners, followed by P.C. and call it a day. [...]

Small Law Firm Business Development

2019-08-14T15:55:46-06:00August 14th, 2019|Independent Law Practice, Law Firm Growth, Legal Marketing, Legal Resources and Articles, Small Law Firm|

Small law firm business development continues to rank among top challenges A survey revealed that attracting new clients sits at the top of the list of concerns for small law firms. Twenty-seven percent of those surveyed listed small law firm business development as a "significant challenge." For a small law firm with fewer than 30 [...]

Small Law Firm Marketing Resources

2019-08-19T14:38:38-06:00April 17th, 2019|Legal Marketing, Small Law Firm|

Make the most of your efforts with these small law firm marketing resources Independent lawyers and small practices don't have the luxury of unlimited marketing budgets or large marketing teams. However, you can make the best use of the time and staff you do have with these small law firm marketing resources. First, a quick [...]

Your Law Firm Marketing Plan for 2019

2019-04-24T10:52:16-06:00December 20th, 2018|Legal Marketing, Legal Resources and Articles|

Start the year right with a law firm marketing plan Year-end can become a whirlwind of both personal and professional obligations, and it’s easy to let some business functions slide during this season. However, to start the new year on a strong footing, it pays to update your law firm marketing plan. For an independent [...]

LinkedIn for small law firms

2018-07-31T13:14:58-06:00July 12th, 2017|Legal Marketing, Legal Resources and Articles, Small Law Firm|

Using LinkedIn for small law firms There are a number of ways for independent lawyers to build a network. Using LinkedIn for small law firms can be a great way to build business. A social network can be active without producing much value. Truly valuable networks: Generate new business opportunities Support marketing momentum by continually [...]

Finding modern law clients

2018-07-31T13:14:59-06:00May 25th, 2017|Independent Law Practice, Legal Marketing|

Modern law clients are tech-savvy and looking for certain things Landing on a potential client's radar is the first big step toward attracting new business. In the past, that might have meant a yellow pages listing or a billboard ad, but modern law clients are looking elsewhere. Marketing to modern law clients Ideally, you want your [...]

Your small law firm blog

2018-07-31T13:14:59-06:00April 20th, 2017|Legal Marketing, Legal Resources and Articles, Small Law Firm|

Three elements to include in your small law firm blog Blogs help clients find attorneys, and a small law firm blog can help you stand out from the competition. A well-designed blog that draws in the reader is more memorable to potential clients than a static website with no useful information. Any small law firm or independent lawyer starting [...]

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