Modern law clients are tech-savvy and looking for certain things Landing on a potential client's radar is the first big step toward attracting new business. In the past, that might have meant a yellow pages listing or a billboard ad, but modern law clients are looking elsewhere. Marketing to modern law clients Ideally, you want your [...]
A successful small law firm runs lean Working as an independent lawyer has many benefits, including better work-life balance and more control of your career. Too often, though, lawyers hesitate to start their own firms due to fear of the unknown. At the end of the day, a successful small law firm relies on a [...]
Legal industry trends: The rise of the small law firm The legal industry is undergoing a massive shift. Legal industry trends show that, while there are still a handful of large, global firms, medium-sized firms are becoming rarer. The rise of the small law firm Medium-sized firms have large expenses, but don't have the brand name of [...]
Marketing a small law firm doesn't have to be complicated or expensive When you are building a boutique law practice, marketing must be a top priority. When you run your own firm, you are no longer just a lawyer: You are a business owner. You must think about how to stay competitive and how to [...]
Small law firm staffing issues: Be a great boss Many small law firms operate as truly solo endeavors, but there may come a time when you need to hire staff to help. When you are ready to address small law firm staffing issues, strive to be a great boss. What does that mean? Great bosses: Great [...]
Three elements to include in your small law firm blog Blogs help clients find attorneys, and a small law firm blog can help you stand out from the competition. A well-designed blog that draws in the reader is more memorable to potential clients than a static website with no useful information. Any small law firm or independent lawyer starting [...]
A simple approach to networking for lawyers Networking is necessary to get ahead in your law business. However, most people get nervous when they hear that word, especially for those who are shy. With a little work, you can still get the contacts you need with these networking for lawyers tips: Don't forget to smile. [...]
Running a law business well means starting with the right foundation As you launch your own law firm, life can feel a bit uncertain. You are walking away from an established place with a full client roster. Plus, all business development, marketing and operations tasks now fall to you. Take heart, though, because you already have what [...]
Developing your small law firm vision Many aspiring lawyers have dreams of being a part of a big-name law firm. However, there are several disadvantages to working for these large firms that make the prospect of solo practice more appealing. If you do want to work as an independent lawyer, develop your small law firm [...]
