Using LinkedIn for small law firms There are a number of ways for independent lawyers to build a network. Using LinkedIn for small law firms can be a great way to build business. A social network can be active without producing much value. Truly valuable networks: Generate new business opportunities Support marketing momentum by continually [...]
Grow your business with one of these niche law practice areas As you build an independent law practice or small law firm, we recommend focusing on a niche law practice area. By choosing one or two areas of focus, potential clients will find you more easily. Some of the most lucrative law practice areas currently [...]
Why choose independent law practice? Many lawyers work long hours for large firms and bring more work home with them. However, all of that dedication and work is not always enough. Making partner can be an elusive dream, and years of long hours can lead to burnout. Independent law practice offers another option. Here are [...]
Starting a law firm requires some business savvy After you have logged your time at a big law firm, you might be ready for the next challenge. For many lawyers, that means starting a law firm of their own. With new technology and in the modern legal landscape, going independent can be easier than ever, [...]
Grow your small law firm by adding another lawyer As an independent lawyer, there may come a time when you decide that you need some additional help. Bringing another lawyer into your firm can be a great way to grow your business and reach more clients. Here are some tips for adding another lawyer to [...]
Modern law clients are tech-savvy and looking for certain things Landing on a potential client's radar is the first big step toward attracting new business. In the past, that might have meant a yellow pages listing or a billboard ad, but modern law clients are looking elsewhere. Marketing to modern law clients Ideally, you want your [...]
A successful small law firm runs lean Working as an independent lawyer has many benefits, including better work-life balance and more control of your career. Too often, though, lawyers hesitate to start their own firms due to fear of the unknown. At the end of the day, a successful small law firm relies on a [...]
Legal industry trends: The rise of the small law firm The legal industry is undergoing a massive shift. Legal industry trends show that, while there are still a handful of large, global firms, medium-sized firms are becoming rarer. The rise of the small law firm Medium-sized firms have large expenses, but don't have the brand name of [...]
Marketing a small law firm doesn't have to be complicated or expensive When you are building a boutique law practice, marketing must be a top priority. When you run your own firm, you are no longer just a lawyer: You are a business owner. You must think about how to stay competitive and how to [...]
