LinkedIn can help solo lawyers increase their visibility and gain new clients LinkedIn is a powerful online tool that helps professionals from all fields build their professional networks, raise visibility and build a personal brand. LinkedIn for lawyers is an overlooked tool for many in the profession. Lawyers are known for being practical and discerning. [...]
A blog should be part of a lawyer's marketing plan You probably know that you should blog to help promote your solo law practice, but how do you get started? From picking the topic to search engine optimization (SEO), there are plenty of do's and don'ts. Here are a few simple steps to help you plan [...]
Solo lawyers should be using social media for marketing Are you using social media to promote your law firm or business? If not, you could be missing out on a key to website traffic, brand awareness and building business. Social media marketing for lawyers is important and not as complicated as you might think. Your law [...]
Solo lawyers can save money and build a network at a co-working space Co-working for lawyers offers many advantages as you launch and grow your solo law practice, including: Cost: The cost of renting office space in a commercial area is expensive for one person. A co-working option is much more affordable, and more money ends up [...]
Options for a new lawyer to consider According to the American Bar Association, more than 46,000 men and women graduated from law school in 2013. That means that every graduate who passes the bar needs to consider whether to join a firm or start his or her own solo practice. Fortunately, options for new lawyers are [...]
Solo lawyers can use package pricing as a competitive advantage During the most recent recession, business owners were looking for innovative ways to decrease their expenses and many of them chose to reduce the amount they spent on legal services. As businesses started demanding more cost-effective services, hourly billing started to lose favor and paying a [...]
Small business issues for solo lawyers Being a small business owner is a demanding task, especially during the first years of your start-up’s existence. Small business owners must fire in many directions at once to ensure that they generate enough revenue to cover business costs. No small business owner will ever state that they are 100 [...]
Blogging should be part of a lawyer's marketing strategy Many people will turn to the Internet for answers to their legal questions, and that is why blogging for lawyers is so important. Lawyers who blog have the ability to capture the attention of potential clients who are looking for legal resources. Legitimacy Lawyers must establish themselves as [...]
Co-working provides another option for small law firms and solo lawyers The way lawyers work is rapidly evolving. No longer does an attorney have to be a partner in a big law firm in order to have a successful practice. Alternative office solutions for lawyers are de rigueur for unpartnered attorneys who wish to present themselves and their practice [...]
