Solo lawyers should be using social media for marketing
Are you using social media to promote your law firm or business? If not, you could be missing out on a key to website traffic, brand awareness and building business.
Social media marketing for lawyers is important and not as complicated as you might think. Your law school and law practice background can help you build a social media presence; all you need is the right strategy and some basic background in the available networks to help you market your practice professionally and efficiently.
Here are some guidelines to help you in your journey:
Create Your Social Media Strategy
If creating a social media strategy seems too daunting, you can get help from a professional, but don’t skip this step. You wouldn’t start building a house without the right blueprints or materials, and you shouldn’t start using social media for your law practice without a plan. It creates the foundation for everything you will do, and it will make the process much simpler and more streamlined.
Some things that your strategy will include:
- What is your message?
- What are your goals with using social media?
- What are some objectives you hope to obtain?
- How much time do you have to invest each day/week/month?
- Who from your law firm will be managing the accounts?
Be Consistent in Your Actions
Once you have developed your strategy, you can then create a content marketing plan. Once you know what your message is and where you plan to share it, stay consistent. Far too many people set up accounts, post aggressively at first and then run out of steam and creativity and stop posting for long periods of time. If you feel your legal practice is too busy to maintain a consistent social media posting plan, consider hiring someone to manage these accounts exclusively.
Like many other things in life, if you are not consistent with your social media, you won’t see the results you seek.
Get the Word Out
Representing your law firm on social media will do little good if people don’t know about it. So, get the word out: Print your social media accounts on letterhead, business cards, e-mails, brochures and even around your office location.
Be sure to show your clients and prospects that they can reach you on social media. Doing so allows you to increase your social engagement with new clients.
Blog More and Blog Often
Blogging is a form of social media and a great way to get noticed in the social sphere. You can blog about an endless number of topics related to your legal field. There are news stories, case studies, facts, opinions and much more. Blog often, or hire someone to help maintain your blog on a regular basis, if you don’t have the time.
Remember that no one masters social media overnight. The more you use it, the more comfortable you will become. The more you communicate with your audience, the more you will learn about what they want.
Sometimes people in the legal field worry that social media won’t work for them due to security and the nature of their business. The thing is, you don’t have to discuss case details or specifics on social media in order to connect with your clients or prospective clients. You can still maintain confidentiality and create engaging, exciting social networks.
If you’d like to learn more, contact us today to get help starting and managing your law practice successfully.
