Use various methods to build awareness of your law practice and your brand A traditional view of the legal profession holds that lawyers are members of an elite class, well placed in society. As such, many believed that lawyers were not permitted the more crass forms of self-aggrandizement, among which is advertising. The history of [...]
Investing strategically makes running a small business easier When it comes to running a small business, including an independent law practice, you must make smart decisions about where to use your sometimes limited funds. Two areas where it makes sense to spend a little money for long-term return are technology and business development. Technology makes your [...]
Reaching potential legal clients on a budget A strong website, a blog, a social media site and local online business page brings plenty of eyes toward your company. While it's vital to have an online presence, an offline presence is equally important. A physical location is the first thing independent lawyers need to secure. A [...]
Making a smooth transition to independent law practice There are lawyers everywhere who are satisfied with working for big, corporate law firms. With that being said, there are many others who would rather branch out and try to make it on their own. If you are one of the many lawyers making the mid-career move to [...]
Independent law firm rules and regulations Lawyers entering solo practice face some unique issues in addition to the usual small business challenges. If you're considering starting, or have recently started, a solo or small-firm practice, make sure you're prepared to handle these five key challenges: Marketing and advertising Lawyers, unlike other professions, often face strict rules [...]
Independent law firm marketing lessons Entrepreneurship takes a lot of information and a lot of hard work. When you work for a large company, they do a pretty good job organically marketing your skills. For instance, if you work for a respectable law firm, then you are verified by that company. After all, you must [...]
Helping your independent law practice grow without breaking the bank You may have thought about the challenges of small business ownership, if you're thinking of starting your own law firm, but you can overcome anything that seems like an obstacle. Some of the challenges are: Finding clients Finding office space Buying equipment, supplies and software [...]
LinkedIn can help solo lawyers increase their visibility and gain new clients LinkedIn is a powerful online tool that helps professionals from all fields build their professional networks, raise visibility and build a personal brand. LinkedIn for lawyers is an overlooked tool for many in the profession. Lawyers are known for being practical and discerning. [...]
A blog should be part of a lawyer's marketing plan You probably know that you should blog to help promote your solo law practice, but how do you get started? From picking the topic to search engine optimization (SEO), there are plenty of do's and don'ts. Here are a few simple steps to help you plan [...]
