Posted by Jay Kamlet on Mar 28, 2018
A standout small law firm doesn’t need a big ad budget
Congratulations on starting your own law practice! You probably already know how much competition for business exists in the marketplace, but there are ways to become a standout small law firm amid all the noise.
So, even if you have a small advertising budget and a small (or no) staff, you can attract clients using these tactics:
Focus on Reputation
For a small law firm, reputation serves as the cornerstone for every aspect of your business. Especially if your practice is new, you must work on building credibility.
As the owner of a small law firm, that means building your personal reputation and brand in addition to your firm’s. Some places to start:
- Create a great website that showcases your bio, case history and personal philosophy.
- Maintain a regular blog that highlights your depth of knowledge in a particular practice area.
- Seek out peer-reviewed awards.
- Write guest columns for publications related to your practice area.
- Look for speaking opportunities in the community or within attorney associations.
When a potential client searches for a lawyer in your practice area, evidence of your previous work could help them choose you over other lawyers in the field. In addition, building your reputation within the lawyer community can lead to more referral business from peers.
Find a Niche
As a small law firm, you can’t be all things to all people. Focusing on one or two niche practice areas can help you narrow your potential client base. In addition, you can better demonstrate your subject matter experience and expertise when you choose a niche.
Some of the strongest niche practice areas in 2018 include:
- Health care
- Social issues
- Executive compensation and compliance
- In Colorado, both the cannabis and craft beer industries
Of course, you should build your practice around areas of law that interest you most. If you feel passionate about a subject, your clients will take note. That passion can make the difference between landing a client or not.
Create an Unforgettable Client Experience
Of course, providing excellent service to clients will help spur your small law firm growth. When you provide clients with your time, attention, focus and dedication, they are more likely to use your services again. They will also think of you first if friends or family ask for recommendations.
In Denver, we work with several standout small law firms. We offer co-working space and flexible office leases to lawyers in Denver. We invite you to tour our lawyer community.