Independent lawyers can benefit from social media
The use of technology and social media can play an even bigger role for independent lawyers than in larger firms. According to the American Bar Association, 73 percent of individual lawyers use LinkedIn as a social media platform, with 25 percent of survey respondents claiming to recruit clients with social media. In addition, independent law practices tend to use Facebook at a higher rate than larger practices.
What is the value of social media for lawyers? The ABA states:
“Taking control of your online presence is a necessity, and there are few better ways to do so than social media. Used carefully, social media can give your firm a voice, amplify your professional reputation and help drive new business.”
Independent lawyers may use social media in consumer-oriented fields in civil law practice to recruit clients on platforms like Facebook. LinkedIn, on the other hand, is often used to develop and maintain relationships with colleagues within the community.
When searching for legal counsel, most people begin with an online search. The more your name pops up in those searches, the more likely they are to find you. In addition, if you support your online presence with quality content and information, such as blogs and informational articles, you begin to develop a reputation as being a trusted source on the subject.
Social media for lawyers is a cost-effective method for maintaining an online presence and developing relationships. Whether distributing original content or responding to others’ content, social media platforms are a quick and inexpensive way to get a brand out to the public and legal community, and it pays to post often.
For more information on building your independent law firm in Denver, contact us. Our flexible office leases and co-working spaces are an affordable alternative that can help make private law practice a reality.