Look beyond networking events
Building a network as an independent practitioner can be more daunting than fending off fellow attorneys in court. Fortunately, there are various solutions to building connections and clientele.
Entrepreneurial lawyers need a support system that includes a circle of industry peers and potential mentors. Networking events and industry group gatherings are a great place to begin, but consider these other options for building your network as an independent lawyer:
- Social media: Social media is the go-to place for law networking. Open an account on Facebook, Twitter, Google+ and/or LinkedIn and connect with people you know. Use those connections to meet new people. Attorneys can also make use of event-based networking sites like Meetup and Eventbrite.
- Website: A website is a great way to establish an online presence. A well-designed, yet professional, website allows users to know you on a professional and personal level.
- Public speaking: If you get the opportunity to attend an event as a presenter, take it. Speaking about your experiences establishes credibility and trust because people see you as a real person instead of an image. Make your contact info accessible and stay after the event to answer questions. Be sure to attend other sessions at the event to meet fellow speakers and event attendees.
- Referral: Referrals are the mainstay of law practices. New law school graduates can build referrals with great customer service and focusing on niche markets to build clientele.
- Co-working: As you build your independent law practice, leasing office or desk space in a co-working environment can be an ideal way to expand your network. In addition to meeting other attorneys and professionals and sharing referrals, co-working gives you a support system where you can seek the advice of other entrepreneurs.
A common mistake is networking only within your field. Never turn down an invitation to meet someone. If someone is not in your industry, he or she could become a future client or a referral for a future client.
Networking is a long-term investment that pays dividends for your small business.
For more information about co-working for lawyers in Denver and building a new law practice, contact us.