Summer Networking for Lawyers Now that summer is here, many of you might be more interested in planning your vacation than focusing on marketing your business. We hope you do get a good break, because it’s great for your productivity to take time to recharge and refresh, but summer is also a good time to [...]
Standing out from the crowd in your solo practice One of the fundamentals in running any business is understanding how to sell your product to your target client. In law, we talk about hanging a shingle when opening a solo law practice or small firm, but simply posting your name on a building or a [...]
A quick guide to what you can and can’t say when marketing your solo law practice Starting a solo law firm means that you are running a business and, like all businesses, some marketing is necessary for finding new clients and work. In the legal profession, however, there are some specific ethics rules businesses must [...]
Finding time to work on the business and not just in the business. One of the most challenging aspects of entrepreneurship is finding time to step away from working in the business to work on the business. Especially as your caseload picks up, it can be tempting to drop everything that’s not related to client [...]
