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Using LinkedIn for law marketing

Building your network and reputation as an independent lawyer

Social media has changed the way many people do business, and there is no better way to interact online with other professionals than using LinkedIn for law marketing.

Testing the waters

When you make the decision to start your independent law practice, one of your first tasks should be marketing yourself. A strong LinkedIn profile and active group participation can help you determine if you’re ready to make the final leap to owning your own practice.

You can find out what people are talking about, what upsets them, what their needs are and who they trust to satisfy those needs. This marketing research will help prepare you for the work ahead. You’ll also want to reach out to past and current clients and other professional acquaintances, as well as friends and family, to expand your reach on LinkedIn.

Building connections

When you’re ready to begin marketing a solo law practice, you will rely on what you’ve learned and who you know to guide the way. After you’ve settled the major decisions – such as where you will work, the type of law you will practice, the clients you will serve and the fees you will charge – you can begin boosting your LinkedIn profile by highlighting your qualifications, contributing public posts, joining relevant groups, commenting on others’ contributions and asking for introductions to people who may need your services.

While instant fame is rare on LinkedIn, you can make steady progress at minimal cost by marketing your independent law practice in a professional, online environment. You can ask for referrals and recommendations. You can share your expertise. You can even start your own group that caters to the kinds of clients you are looking for. LinkedIn shouldn’t be your only marketing outlet, but it can be a good way to find new clients cost effectively.

Reinforce in-person connections

LawBank offers unique benefits for independent law practices, including opportunities to network and socialize with peers and their clients. The connections you make at these events can be bolstered with active LinkedIn participation, so the next time one of these new associates needs the services you provide, you’ll still be fresh in their minds.

If this sounds like the extra help you’ve been waiting for, contact us today to learn more about how LawBank can help you launch and build an independent law practice in our shared office and co-working spaces in Denver.

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