Your personal brand should be a big part of your law firm branding strategy As you build your independent or small law firm, your personal brand should feature prominently in your law firm branding strategy. If you create a strong and intentional brand strategy early on in your firm's growth, it will save you time [...]
In small law, a lawyer personal brand is key This week, Forbes released the results of a leadership survey it conducted among some of the country's top law firms. In it, contributor David. J. Parnell analyzed the importance of lawyer personal brand as it relates to big law firms. Big Law leaders avoiding the limelight [...]
Supercharge your referral network by combining traditional networking with modern tools Building a strong referral network takes time and diligence. It requires a great deal of professional networking, backed by of exemplary client service. There are no short cuts to doing this the right way. However, in today’s Internet-driven, social-media-intensive business environment, solo lawyers and [...]
