Independent practitioners must make marketing a priority
There are a number of benefits to operating as a solo practitioner as opposed to taking the traditional route of working in a major law firm.
For one thing, you will be able to “get your hands dirty” earlier than you otherwise would. You will never have to work on cases that don’t interest you or engage in client development simply for the sake of padding your numbers.
However, at the end of the day, an independent lawyer will survive and thrive based purely on his or her ability to land clients.
Here are a few things to keep in mind when marketing an independent law practice:
- First, never forget that other lawyers can still be of tremendous assistance to you. Yes, you are a solo practitioner and, yes, you play by your own rules, but building relationships with other attorneys in your city can be immensely helpful. Frequently, lawyers will trade referrals, so look to build relationships with attorneys practicing in a different area of the law than you do.
- Second, remember that a client who is happy will tell a few people, but a client who is unhappy will tell many people. Do your best to provide excellent service and watch the referrals start to roll in.
- Finally, don’t underestimate the value of a solid social networking presence. Many people who won’t be bothered to tell their friends about you will never think twice about clicking on a “like” button, and you will find yourself gaining new clients through these types of interactions.
If you are launching or growing an independent law practice in Denver, contact us. We offer flexible office leases and co-working options at two locations in the Denver area. Access a professional office space without the overhead and work among like-minded peers.
