Posted by Jay Kamlet on Jan 14, 2015
As a lawyer, you need to prove to your potential clients that you are trustworthy and knowledgeable and that you care about them. These tips for social media marketing for lawyers will help you demonstrate your skills and integrity.
Share Recent Court Case News – Provide your clients with news about recent court rulings that could affect them. Sharing relevant news shows that you are up-to-date with important current events in your field and provides helpful information for your clients and prospects.
Tips and Advice – Give your clients tips and advice based your focus area. A divorce attorney could write posts about the legal aspect of going through a divorce.
Special Alerts – Keep informed about scams that could affect your audience and share updates. Staying in the loop about these topics makes clients feel that you care about their well-being and that you are trustworthy.
Information About Local Organizations – By becoming involved with local organizations and sharing their news with your clients, you demonstrate a connection to your community. Choose organizations and causes that resonate with you and share photos and lessons learned from your volunteering or board service experience.
Explain Your Services – Explain to your readers exactly what you can do for them. By simply letting your audience know what you do, they are more likely to think of you when they are in need of legal services.
With the popularity of shows like Law and Order and Franklin and Bash, the majority of citizens in the United States have a skewed perception of the way the legal system works. By giving them more accurate information, you are helping them make better choices. When you share credible and useful information, your clients and prospects are more likely to think of you as the trustworthy source for their legal needs.
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