Managing a successful independent law practice
Many lawyers have been successful in choosing to start and run an independent law firm. However, the word “independent” is somehwat misleading: You can’t do it all on your own.
Fortunately, there are many resources available to make independent law practice management simpler:
1. Don’t dismiss social media. Odds are, your future clients are not browsing legal journals in search of knowledgeable, trustworthy counsel. They are looking for recommendations from their peers.
With billions of people using social media every day, you can’t afford to ignore it. Your firm should be present on LinkedIn, and even Facebook or Twitter. You may consider adding a blog to your firm’s website with periodic updates on your practice’s particular focus. The website Attorney At Work also has a list of numerous legal-marketing resources.
2. Look for referral networks. This summer, Dentons is launching the NextLaw Global Referral Network for independent law firms. This free database will allow network members to search for a law firm by location, practice or sector. Independent firms can become members at no cost, but they must apply and be accepted by a panel. This network will focus on small to mid-sized firms and those with a specific area of practice or location. For a small firm looking to gain exposure and referrals, this network could be a beneficial resource.
3. General small-business tools are abundant. The U.S. Small Business Association’s website has an extensive list of resources for small businesses of all industries. In this increasingly digital world, their tools and resources on cybersecurity issues are invaluable for protecting you and your clients’ information. Consider signing up for one of their webinars, or using an online tool to test your IT resilience in case of an incident.
Starting an independent law firm holds many challenges, but even more rewards. To learn more about how you can start your own practice among a network of like-minded peers, please contact us.
