Posted by Jay Kamlet on Jan 04, 2017
Independent law marketing: Enhance your online presence
As a lawyer, you understand hard work. It has taken years to arrive where you are, from law school to years logged at a firm. Solo practitioners understand the additional pressures associated with independent law marketing and winning new business.
As you prepare for the new year, consider these two important tips to take with you when marketing a solo law practice in 2017:
Give Your Blog a Face Lift
If you don’t have a blog on your website, it’s time to start one. Many businesses, including law firms, opt to outsource their content by having professional writers craft it for them. While that guarantees that you get a consistent output of content, you should communicate regularly with your marketing team. Be sure that you refresh your blog topics regularly and stay in tune with what readers are seeking. You may also want to write a few of your own posts, when possible.
As a lawyer, you are an expert, and reader’s want to be exposed to expert content. Commit to posting one expert blog per week, and share your written work across social media platforms. Get your name out there as a trusted authority figure so that potential clients are more likely to come to you for law services.
Start Making Videos
Increasingly, many people would rather watch a video about something than read about it; that includes law. In addition to penning a well-crafted expert piece for your blog, try filming short videos about law topics you want to shed light on.
If you are promoting law services, share your message through video as well as the written word. If you send e-mail newsletters, throw in a video there too: 50 percent of readers are more likely to engage with your newsletter if it includes a video.
Contact us today to learn more about launching and growing an independent law practice in Denver. We offer coworking space for lawyers in Denver at two locations.