Posted by Jay Kamlet on Feb 16, 2017
For a small law firm to grow, finding law clients is paramount
Here are some tips:
Establish a niche
It can be hard to study and know all aspects of the law. For this reason, it is much better to pick one area of law as your focus. You will establish your expertise in one legal subject area, and cases will be easier and sometimes similar.
It is also easier to find clients when you focus on one aspect of the law. Most people prefer to work with lawyers who specialize rather than ones who generalize.
Have a marketing strategy
Marketing can be quite complex, so you may need some help with coming up with a marketing strategy. Consult with other independent law firms and small business owners for tips. You might also consider contracting with a marketing firm that can help you produce ads, blogs, social media and more.
Use both online and offline marketing. At the very least, you need a website so people can find you, as well as a blog so that you can show potential clients your know-how and style.
Don’t forget about your target clients
When coming up with a good marketing campaign, continually ask yourself what your target clients really need. All of your content marketing should help answer a need for the clients that you are trying to reach. Narrowing down your target market is also easier to do if you have a niche.
It can be hard to attract new law clients, but with a good marketing strategy that focuses on your target clients, you will find the right type of clients. It can also be helpful to find a niche. Not only can you focus on only one part of the law, you can also focus on certain clients, making your marketing efforts more focused.
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