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Small law firm social media

How small law firm social media fits into your law practice Marketing an independent law practice is an important aspect of client interaction. Social media is an easily accessible tool where you can interact with potential clients, exchange information and market your law business. When setting... Read More »

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Three Tips for Finding Law Clients

For a small law firm to grow, finding law clients is paramount It can be hard to establish yourself as independent lawyer or small law firm. Finding law clients can be a lot of work, but the harder you work, the better off you will... Read More »

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How to market a small law firm using Yelp

Market a small law firm using the right social media tools If you’re using social media and a website to market your law practice, you’re doing great work. However, if you’re not also using the website Yelp as part of your online marketing arsenal, you’re missing out.... Read More »

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Independent Law Marketing

Independent law marketing: Enhance your online presence As a lawyer, you understand hard work. It has taken years to arrive where you are, from law school to years logged at a firm. Solo practitioners understand the additional pressures associated with independent law marketing and winning... Read More »

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Social media for lawyers

Independent lawyers can benefit from social media The use of technology and social media can play an even bigger role for independent lawyers than in larger firms. According to the American Bar Association, 73 percent of individual lawyers use LinkedIn as a social media platform,... Read More »

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Promoting your law firm

Building business as an independent lawyer Whether you’re fresh out of law school, or you’ve decided to leave a big law firm and open your own practice, you’re probably excited to start this new opportunity. One of the biggest and most important pieces of the... Read More »

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Marketing independent law practice

Independent practitioners must make marketing a priority There are a number of benefits to operating as a solo practitioner as opposed to taking the traditional route of working in a major law firm. For one thing, you will be able to “get your hands dirty” earlier... Read More »

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Building your independent law business

Work networking and marketing into your schedule In order to have a fulfilling and successful career as an independent lawyer, you need to learn how to utilize develop relationships and build your business. Use these tips to start building your independent law business: Use free time... Read More »

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Visibility as an independent lawyer

Marketing your law practice is key to building business The law industry is seeing a new era of solo lawyers as compared to the old era of “big law” and, with that shift, we see more independent lawyers looking to master their own marketing. Marketing a... Read More »

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Social media and your law practice

Creating a positive brand using social media For many aspiring lawyers, social networks mean everything. In starting an independent law practice, social media can be a gateway to building clientele and a strong personal and professional network. Unless the settings are private, anyone can view... Read More »

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Using LinkedIn for law marketing

Building your network and reputation as an independent lawyer Social media has changed the way many people do business, and there is no better way to interact online with other professionals than using LinkedIn for law marketing. Testing the waters When you make the decision to... Read More »

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Networking tips for independent lawyers

Connecting in person is a key strategy for marketing your practice Many lawyers today are focusing on marketing their solo law practice on social media. Often, face-to-face networking is forgotten when it comes to getting information about your business out. Many people dread networking, but... Read More »

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How to market an independent law practice

Use various methods to build awareness of your law practice and your brand A traditional view of the legal profession holds that lawyers are members of an elite class, well placed in society. As such, many believed that lawyers were not permitted the more crass... Read More »

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Investing in your successful independent law practice

Investing strategically makes running a small business easier When it comes to running a small business, including an independent law practice, you must make smart decisions about where to use your sometimes limited funds. Two areas where it makes sense to spend a little money for... Read More »

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Marketing an independent law practice offline

Reaching potential legal clients on a budget A strong website, a blog, a social media site and local online business page brings plenty of eyes toward your company. While it’s vital to have an online presence, an offline presence is equally important. A physical location... Read More »

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Life after big law: your own practice

Making a smooth transition to independent law practice There are lawyers everywhere who are satisfied with working for big, corporate law firms. With that being said, there are many others who would rather branch out and try to make it on their own. If you... Read More »

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Running a small or solo law firm

Independent law firm rules and regulations Lawyers entering solo practice face some unique issues in addition to the usual small business challenges. If you’re considering starting, or have recently started, a solo or small-firm practice, make sure you’re prepared to handle these five key challenges: Marketing... Read More »

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Avoid these marketing and SEO don’ts

Independent law firm marketing lessons Entrepreneurship takes a lot of information and a lot of hard work. When you work for a large company, they do a pretty good job organically marketing your skills. For instance, if you work for a respectable law firm, then... Read More »

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Launching a law business on a lean budget

Helping your independent law practice grow without breaking the bank You may have thought about the challenges of small business ownership, if you’re thinking of starting your own law firm, but you can overcome anything that seems like an obstacle. Some of the challenges are:... Read More »

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Mastering LinkedIn for Lawyers

LinkedIn can help solo lawyers increase their visibility and gain new clients LinkedIn is a powerful online tool that helps professionals from all fields build their professional networks, raise visibility and build a personal brand. LinkedIn for lawyers is an overlooked tool for many in... Read More »

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Starting a blog for your solo law practice

A blog should be part of a lawyer’s marketing plan You probably know that you should blog to help promote your solo law practice, but how do you get started? From picking the topic to search engine optimization (SEO), there are plenty of do’s and don’ts.... Read More »

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Social media marketing for lawyers

Solo lawyers should be using social media for marketing Are you using social media to promote your law firm or business? If not, you could be missing out on a key to website traffic, brand awareness and building business. Social media marketing for lawyers is important... Read More »

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Why lawyers should blog

Blogging should be part of a lawyer’s marketing strategy Many people will turn to the Internet for answers to their legal questions, and that is why blogging for lawyers is so important. Lawyers who blog have the ability to capture the attention of potential clients who are... Read More »

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LinkedIn for lawyers

Using social media to establish credibility as a solo lawyer LinkedIn, the professional social media network that’s been growing steadily for the past few years and now boasts more than 300 million users worldwide, has become a popular option for jobseekers and networkers alike. For... Read More »

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How lawyers use social media

Social media marketing and your law practice As a lawyer, you need to prove to your potential clients that you are trustworthy and knowledgeable and that you care about them. These tips for social media marketing for lawyers will help you demonstrate your skills and integrity. Share... Read More »

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Keeping tabs on technology

Tools for solo lawyers As you wind down your firm’s calendar year, now is a good time to review the technology and tools you use to do your job. Below are some resources that can help you manage your law business more efficiently. Law practice... Read More »

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Blogging for Lawyers

Blogging for lawyers: The importance of regular online communication for solo attorneys. If you’re looking to build a rapport with your client base, show off your expertise in a particular legal area and add a little personality to your practice, consider starting a professional blog... Read More »

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The Do’s and Don’ts of Social Media Marketing for Lawyers

A quick lesson on the best practices for social media marketing for lawyers. Social media has become a major marketing tool across all industries – some would argue that it’s the marketing tool. Naturally, attorneys has been embracing social media marketing as well. After all, it’s where... Read More »

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Standing out as a solo lawyer

As a solo law practice, you have some advantages over bigger law firms One of the most daunting aspects of launching a small business, such as your solo law practice, is the reality of competing with the larger businesses in your market and field. Those... Read More »

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Personal Branding for Lawyers: Building Your Online Reputation

Supercharge your referral network by combining traditional networking with modern tools Building a strong referral network takes time and diligence. It requires a great deal of professional networking, backed by of exemplary client service. There are no short cuts to doing this the right way.... Read More »

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Networking for Lawyers

Summer Networking for Lawyers Now that summer is here, many of you might be more interested in planning your vacation than focusing on marketing your business. We hope you do get a good break, because it’s great for your productivity to take time to recharge... Read More »

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Practice Management for Solo Lawyers

Standing out from the crowd in your solo practice One of the fundamentals in running any business is understanding how to sell your product to your target client. In law, we talk about hanging a shingle when opening a solo law practice or small firm,... Read More »

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Ethics in Legal Marketing for Solo Lawyers

A quick guide to what you can and can’t say when marketing your solo law practice Starting a solo law firm means that you are running a business and, like all businesses, some marketing is necessary for finding new clients and work. In the legal... Read More »

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Marketing a solo law practice or small firm

Finding time to work on the business and not just in the business. One of the most challenging aspects of entrepreneurship is finding time to step away from working in the business to work on the business. Especially as your caseload picks up, it can... Read More »

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